We should take away just one thing from this whole oil price thing: if we collectively stop buying shit, we can change entire industries – maybe an entire planet, for the better.

And yes… it probably won’t be the oil industry as a whole, all of a sudden. But think about plastic, water, our food choices (meat in particular), and so on… together, we can have a tremendous impact, and make a difference.

Thoughts? Let me hear them.

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