Facebook is making the news for a while now with their artificial limitation of the so-called “organic reach” of a pages’ posts (that’s the amount of people that will see a new post from a page directly in their Facebook Newsfeed). The latest one that I read is this article on Gawker’s ValleyWag. There’s also that article on The Federalist that has an insight into how FB’s Newsfeed algorithm works.
I was curious how beneficial spending a little money on Facebook would be for my monthly “print promotion” feature (that I begun running regularly in February). I “boosted” the post with $5, and selected a demographic that I thought would match: 28 years and older, Northern America, ie. Canada, the US, and Mexico, interested in arts and photography. And this is the result:
Out of a total of 9441 people who saw the post in their Newsfeed, a staggering fourteen clicked on “Like”, and one, ONE actually clicked through to see the actual promotion. I think it’s needless to say that I’m not doing this again, ever. And I’m not even beginning about the hilarious “this post is performing soooo much better” notifications that Facebook begun showing after they started limited the reach.
But actually, I’m taking it further: I will delete my Facebook photography page by the end of March. You see… I created the page for my Facebook friends originally, because I wanted to give them a choice – not everyone wants to see my photos all the time. That’s ok. Initially, most of my friends “liked” the page, and they interacted when I posted something. All was well. Then I got ambitious, and bought additional Facebook “Likes” for the page. How that works out totally against your page was outlined in Derek Muller’s video:
Then came Facebook’s adjustment of “organic reach”. And I had bought a thousand extra “non interacting followers” on my page that actually hurt it (as outlined in the video). Further adjustments by Facebook brought my organic reach down from about 100 to 30-50 for the average post now, and 200 for the extremely popular posts.
I’m not selling workshops, or ebooks, or make money through affiliate programs. I made the decision that my photography page is about – tadaaa – my photography.
And I came to the conclusion: that’s just not worth it. Why would I do this to myself? Why would I go to my page, and look at the depressing statistics under each post, when I originally only wanted to share my photos with friends, and anyone else who actually wanted to see them? Buying the extra “Likes” was a stupid mistake, but the damage is done.
Facebook is making a grave mistake here: they’re treating (and limiting) all pages alike – it doesn’t matter whether you’re a corporation (with an ad budget), a non-profit, an artist of any kind, a non-commercial Web radio, or a fan/fun page.
I have a personal profile on Facebook obviously, and you can follow me there if you like (note: following only – I do not accept friend requests from people that I don’t know anymore; Facebook’s “privacy” system is far too shady for that), but I’m not sharing my photos there regularly.
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